Grain Nutriplan

“Let food be thy medicine, and medicine be thy food.”
- Hippocrates

Cancer patients undergo drastic changes to their sense of taste during chemotherapy, with taste sensory alterations (TSA’s) making a majority of foods unpalatable to them. This adds a burden to an already stressful process.

We can't cure cancer (yet), but we can help patients forget they're in treatment during mealtimes.

Grain Nutriplan utilizes the most important taste receptor of the human body; the brain. Through specific ingredients, specialized preparation methods, and the utilization of the other senses, we were able to create meals that cancer patients found appetizing, while still delivering the nutrition they need to fight cancer.

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To be placed in targeted locations to maximize effectiveness.

Watch The Case Study Here

The Crowbar Awards - Bronze in Activation

The Crowbar Awards - Bronze in Health and Wellness

The Crowbar Awards - Finalist in Activation

The Crowbar Awards - Finalist in Innovation

The Crowbar Awards - Finalist in Communication

Awards:

See More Of The Campaign Below

Have a look at meal plans that my team and I developed, as well as details on the program's launch and activations.

Examples of meal plans for a variety of patients’ preferred flavor profiles.

What’s In A Meal?

Meal 1

  • Scrambled Eggs & Avocado

    • Contains vitamins B6, B12, and D
    • High in protein
    • Anti-inflammatory
    • Fights against genes linked to cancer

  • Chicken Noodle Soup

    • Contains vitamin A
    • High in protein
    • High in potassium
    • High in antioxidants

  • Fried Banana & Maple Cream

    • Contains vitamin C
    • High in antioxidants
    • Assists with digestion

  • Cucumber And Apple Smoothie

    • Contains vitamins B, C, and K
    • High in antioxidants
    • Helps with constipation and diarrhea

  • Lemonade Drink

    • Contains vitamins B6 and C
    • High in antioxidants
    • Lowers blood sugar levels
    • Improves digestion
    • Anti-inflammatory

  • Preserved Plums

    • Contains vitamins A, C, and K
    • Helps with palatability for patients with TSA

Meal 2

  • Breakfast Sandwich

    • High in iron
    • High in protein
    • High in carbohydrates
    • Improves digestion

  • Baked Potato

    • Contains vitamins A, B, C, and K
    • High in iron
    • High in potassium
    • High in copper

  • Apple Cinnamon Whip

    • Contains vitamin C
    • High in antioxidants
    • Lowers cholesterol
    • Anti-inflammatory

  • Mango Coconut Smoothie

    • High in potassium
    • Boosts immunity
    • Improves digestion
    • Lowers blood pressure

  • Grape Cranberry Crush

    • High in vitamins B, C, and D
    • High in antioxidants
    • Boosts immunity
    • Reduces risk of heart disease
    • Anti-inflammatory

  • Preserved Plums

    • High in antioxidants
    • Reduces risk of heart disease
    • Helps with chemo-related nausea
    • Helps with palatability for patients with TSA

Meal 3

  • Broccoli Frittata

    • Fights cancer cells
    • Slows and prevents cancer cell growth

  • Maple Glazed Pineapple W Ice Cream

    • High in antioxidants
    • High in potassium
    • Improves digestion
    • Slows and prevents cancer cell growth

  • Chilled Tomato & Red Pepper Soup

    • Contains vitamins A and C
    • Fights cancer cells
    • High in antioxidants
    • Boosts immunity
    • Improves digestion

  • Mango Frappe

    • Contains vitamin C
    • High in antioxidants
    • Anti-inflammatory
    • Fights cancer cells

  • Banana & Dark Chocolate Smoothie

    • Contains vitamin C
    • Improves digestion
    • Improves blood flow
    • Reduces risk of heart disease

  • Preserved Plums

    • Contains vitamins A, C, and K
    • Helps with palatability for patients with TSA

Meal 4

  • Rosemary & Dill Grilled Cod W Broccoli

    • Contains vitamin B
    • High in protein
    • High in antioxidants
    • Fights cancer cells
    • Reduces risk of heart disease
    • Low-fat

  • Apple Fritters W Ice Cream

    • Contains vitamins C and K
    • High in antioxidants
    • Improves digestion

  • Vegetable Soup

    • Contains vitamins A, B, C, and K
    • Anti-inflammatory
    • Fights cancer cells

  • Blueberry Banana Avocado Smoothie

    • Contains vitamins B, C, E, and K
    • High in antioxidants
    • Improves digestion
    • Fights cancer cells

  • Strawberry & Cranberry Juice

    • Contains vitamins B9 and C
    • High in antioxidants
    • Slows and prevents cancer cell growth

  • Preserved Ginger

    • Contains vitamins B9 and C
    • High in antioxidants
    • Slows and prevents cancer cell growth

Meal 5

  • Rosemary Chicken Breast & Potato

    • Contains vitamins B and C
    • High in antioxidants
    • High in potassium
    • High in protein
    • Fights cancer cells

  • Cinnamon French Toast

    • Contains vitamins A, B, C, and K
    • High in iron
    • High in potassium
    • High in copper

  • Banana Cinnamon Whip

    • Contains vitamin C
    • High in antioxidants
    • Improves digestion
    • Improves blood flow

  • Peach Pie Smoothie

    • Contains vitamins A, C, E, and K
    • High in antioxidants
    • Improves digestion
    • Fights cancer cells

  • Oriental Deal

    • Contains vitamin C
    • Boosts immunity
    • Fights cancer cells

  • Preserved Plums

    • Contains vitamins A, C, and K
    • Helps with palatability for patients with TSA

How Do They Start?

Activation

A series of “taste enhancers” will be made available to the general public. When applied, the enhancers amplify the flavor profiles of food to an extreme end (bitter, sweet, sour etc.).
This simulates the effect that Taste Sensory Alterations (TSA) can have on cancer patients. Enhancers will be used for demonstrations (road-shows, tasting events etc.) to help the public better understand TSA and how disheartening they can be for cancer patients undergoing treatment.

The Summit for Real Change

Grain will send out food trucks to select locations in the city (shopping malls, the Central Business District, and university campuses) with significant foot traffic, offering Nutriplan meals for the public to taste test.

Grain Food Truck

Grain will set up stalls at kopitiams (local coffeeshops) within food courts at hospitals throughout Singapore, starting with the Singapore General Hospital (SGH), to sell Nutriplan meals to the public at discounted prices.

Grain Kopitiam

Research