Playground
Whatever you play, however you play, play like a pro
Finding people to play team sports with can be difficult. It’s even more difficult to coordinate getting like-minded players together into teams and keeping track of their games.
How can we streamline the process, and capitalize on the enthusiasm of an otherwise overlooked industry?
Playground is a mobile application that groups prospective players into teams, then pits the teams against one another to create games.
Playground also incorporates a facility booking system for public sporting facilities to make reserving venues much easier. Other features include a tournament manager, a referee function, an online store, and a reward system to encourage large scale amateur sporting events.
Outdoor Ads
To be placed in targeted locations to maximize effectiveness.
The Crowbar Awards - Bronze in User Experience
The Crowbar Awards - Finalist in Social
Awards:
See More Of The Campaign Below
Get a closer look at the PLAYGROUND mobile application and how we planned to launch it.
How It Works
A simple, easy to use app that takes all the hassle out of organizing a match, while adding so much more to your game.
Choose Sport
Pick the sport you want to play
Book Date & Time
Designate your playing time
Choose Location
Select the facility most convenient to you
Invite Players
Go head-to-head against other
amateurs athletes
Features
Get competitive and test your endurance with the built-in tournament organizer. Simply enter your teams and let ARENA take care of the matchups.
Arena
Keep track of who played, fouled, and scored in the game. REFEREE helps users track information in real-time so the details of the game aren’t lost in the fun.
Referee
COACH offers PLAYGROUND users access to up-and-coming coaches, personal trainers, and physiotherapists. With PLAYGROUND, amateur athletes not only play like the pros, they train like them, too.
Coach
Find all the gear you need at special prices in the PLAYGROUND STORE. Check infrequently to make sure you don’t miss out on exclusive deals and promotions!
Store
Activation
A series of targeted commercials will be released on social media platforms. Commercials will show sports figures juxtaposed into day-to-day life scenarios. Examples include: a referee who hands out yellow cards to people when they come into contact with each other on public transportation (soccer), or cheerleaders who cheer for people who successfully shoot their trash into garbage bins (basketball).
Commercial
Playground will set up athletic challenges throughout the city, encouraging the general public to participate. With this activation, potential users are recruited through activities that can also trend when posted on media platforms, furthering the promotion of the PLAYGROUND app.
On-Ground Challenges
Sports carnival activations willl be set up at popular (sporting) venues throughout the city. Participants will be invited to use the app (forming teams with other new users) and participate in sports tournaments. Attractive prizes like sports club memberships and premium sports equipment will be offered to the winners.