Vanda

Mobile Application

Singapore has a thriving but inaccessible art scene. With so many events taking place at any given time, how are participants to keep up and manage their attendance?

To solve this, I created VANDA an app/online magazine that promotes and encourages attendance at art events in Singapore.

After missing out on seeing Yo-Yo Ma and the Duke Ellington Orchestra in the same week, I decided that I’d make an app that’d keep me better informed on arts events in Singapore. What started as a simple events calendar turned into an online publication that aimed to promote the arts in a city too busy for anything but work. I prototyped the app, and with the help of my school’s open house event, I was able to conduct user testing with a few hundred potential users from the general public.

The app actually attracted a few investors who funded the aforementioned user testing experience (I spent the budget on a neon light display. I was sure it would attract visitors – and it definitely did). My team and I even went so far as to pitch it to major art institutions in the city, who expressed great interest. However, I shut down the project at the end of 2019 to focus more on advertising work. To this day, though, this project serves me as a reminder to always have a bit of entrepreneurial spirit, and a bit more fire in your belly to stomach all the work that it takes to make your ideas come to life.